Introduction to the Brand

A pioneering e-commerce company, renowned for its expansive user base, desired to double its platform users from 1.1 million to 1.8 million and escalate its sales, setting a towering goal for the end of 2024. The results of the marketing strategy, and campaigns resulted in record-breaking holiday sales and user engagement during the pivotal November to December shopping season of 2023.

The Challenge: Amplifying Growth

Already a dominant player with 1 million active users, the brand faced the colossal challenge of scaling its user base and sales in a fiercely competitive market while also launching ecommerce capabilities. The objectives were clear yet daunting: surge the platform’s user base to 2 million by the end of the year and significantly boost e-commerce sales, all within a tight timeline of 6 months, culminating in the end of the 2023 holiday season.

Strategic Insights and Implementation

Leveraging a blend of advanced SEO tactics, targeted content marketing, and a meticulously crafted sales funnels, leadership from Catalyst Brand Group devised a multi-faceted marketing & advertising strategy & campaigns.

Results: A Record-Breaking Holiday Season

The outcomes were nothing short of spectacular:

• User growth growing from 1.1 million to 1.8 million.
• Daily purchases soaring from 30 to 120-150.
• Return on Ad Spend (ROAS) hitting an impressive 7-12 range for particular products.
• Customer Acquisition Cost (CAC) dramatically reduced from $150 to $30.
• Average Order Value (AOV) exceeding $70, with a 549% increase in marketplace traffic and a 90% uptick in user engagement year-over-year.