Case Study
“From Big Screen to the Digital World”
Working With Kevin Harrington From Shark Tank
Kevin Harrington is a world famous investor, entrepreneur, a successful salesman, the pioneer of “As Seen on TV” and the person who made the phrase “But wait, there’s more” mainstream. Most notably, he was one of the original “sharks” on ABC’s hit show Shark Tank.
“I’ve finally found someone that can help tell my stories and share my brand message in a way that really brings things to life!” –Kevin Harrington
The Challenge
Bringing clarity to Kevin’s digital platform.
Kevin was a major business celebrity, TV star, and a prominent investor, however, he needed help with clarifying his message and getting very clear on a user experience and brand journey with his ideal customers/clients.
We started working with Kevin and his team to get a brand strategy, and then worked on creating a potential design and layout for his new digital experience. His previous website was cluttered and distracting–lacking organic flow, organization, and authentic content.
We were able to help create the new digital home for Kevin and his brand to help him get to the next level.
The Solution
Created the New Digital Hub.
Our solution was to create a new website and authentic content that was clean, streamlined, story driven, easy to follow, and had a clear UX/UI experience.
We also implemented email drip sequences and email opt-in incentives throughout the website for people to join Kevin’s online community.
This new website captivated the users attention with videos and photos and told the story of his brand and who he is and what he does. The layout was easy to use, and after scrolling through the home page, users could easily be directed to subpages that are of interest to them. This baseline of content provided a framework for Kevin Harrington’s social media that could also be presented in an organic and streamlined way.
The Results
Streamlined website and increased online presence.
The result was an improved foundation for Kevin’s digital presence and gave him the ability to launch new business ventures and personal brand initiatives digitally.
He had a better website that resulted in improved user engagement, more email signups, improved SEO, and a clear UI/UX for users to engage and connect with Kevin and his team.
Kevin is now able to use his digital hub to allow more people to find him, offer more value to people, and forge partnerships or investments with startups and existing businesses.
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