Case Study
“John Maxwell increased their SEO and customer engagement with new engaging content”
Working With The John Maxwell Co.
The John Maxwell Company is led by the world-renowned leadership expert, John Maxwell. The company provides specific and catered-to-your-needs leadership coaching and development, as well as coaching programs focused on helping leaders unlock their full potential.
The Challenge
Lack of valuable content and content for SEO
The John Maxwell Company was in need of content that engaged with their users and also ranked with technical SEO so people would be able to find it based on the search terms that they were looking for. The particular blog was for professionals and managers at corporate institutions and they needed relevant, useful and frequent content to help them be the leaders to train other leaders and help them lead their team effectively.
The overall goal was to create content that would increase user engagement, improve their search engine rankings, and encourage people to sign up for their coaching programs.
The Solution
Creating valuable content and publishing and implementing it on their platform
We were able to create a content marketing calendar for The John Maxwell Company. Our team of expert writers and content marketers were able to create authentic and relevant blog posts using content and insights from John Maxwell’s published books and online course content.
The Results
Increased customer engagement, improved search engine ranking, and improved sales for their coaching programs
After working with our team, their blog content was ranking in search engines. They increased their organic website traffic and increased their engagement with potential clients because of the authentic content added to their website. As a result, more professionals and organizations signed up for John Maxwell coaching and mastermind groups. We implemented a sustainable system to help them find their ideal clients, engage them with the right value, and increased their platform long term.
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