Case Study
“Popular Orland DJ and Entertainment Company builds a new digital home with a custom website”
Working With DJ Johnny and Blue Chip Entertainment
DJ Johnny from MyOrlandoDJ and the Blue Chip Entertainment team is one of best DJ and entertainment company servicing the Orlando, Florida area. DJ Johnny is an expert at entertaining and engaging audiences of all sizes and types of events. DJ Johnny and his team DJ and MC for weddings, corporate events, birthdays, and other private events in the Orlando, Florida area. He and his team also offer services including lighting, audio, and more. Their team of DJ’s is skilled at captivating their audience, creating a fun atmosphere, and leaving the guests with a memorable experience they will never forget.
The Challenge
Create a website the would bring in leads and reflect the identity of their brand
The challenge was to create a custom website that reflected the unique identity of DJ Johnny and their team. The website needed to reflect the brand, but also be found online in search engine rankings and have effective organic SEO that would allow their ideal customers to find them when searching. DJ Johnny and their team desired a website that reflected DJ Johnny and the team’s energy, value they’ve provided to previous customers, and also give new customers an opportunity to learn about their business and book them for upcoming events.
The Solution
Creating a custom website, implementing organic SEO, and giving people a call to action
Catalyst Brand Group was able to come alongside the BlueChip Entertainment Team to develop and clarify their brand, build their website and implement effective SEO best practices. Their new website, MyOrlandoDJ, included custom coding, embedded videos and photos from previous events, and also included all of the information the company needed to share with potential customers. Within one month the website started to rank in local area search results and new customers were coming in to book them for events.
The Results
Achieving business growth even through a worldwide pandemic.
We were able to create a well designed website that: attracted site visitors in Google and other search engines, had an impressive user experience and interface, and also encouraged people to take action to work with them. MyOrlandoDJ has been getting leads on a regular basis, even during the pandemic and lockdowns caused by Covid-19. The overall growth resulting from our growth plan, has resulted in their company increasing revenue by 10x. The site also ranks in local search engine terms. DJ Johnny and the Blue Chip Entertainment team now have a great digital platform providing a foundation for their business growth looking towards the future.
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